Customer Focus

Employers are looking for employees with strong communication skills, both written and verbal.

Good communicators can:

  • Work effectively in teams
  • Lead others but also take instruction
  • Give and receive feedback

Ultimately, good communicators are likely to be able to work with a broad range of clients and customers and are able to understand and respond to their needs effectively.

Research with employers often demonstrates that communication and customer focus are some of their most highly sought after skills and they are likely to ask you to demonstrate effective communication in the recruitment process.

Here are some examples of questions that employers may ask in their applications:

  • Provide an example of how you dealt with a difficult situation.
  • Provide an example of when you dealt with a difficult customer.
  • Tell me about a time when you taught someone else something.
  • How do you explain things to other people?


Have a think about how you would answer this question and refer to the assessment form.

Think about a time when you had to deal with a difficult customer:

  • Describe the situation, what did you do and what was the outcome?

This page uses an image from the Open Clip Art Library page "Marqueur / Marker", which is available under the CC0 PD Dedication